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UX Designers at interactive agencies tend to make a lot of decisions based on their instincts when creating marketing materials for their clients. UsabilityTools’ UX Suite allows agencies to support their decisions with real data.Read more
The Great Orchestra of Christmas Charity, one of the biggest NGOs in Europe, holds an annual Grand Finale, during which people raise money for live-saving medical equipment. One of the ways to support the charity is to donate money online. In 2014, $300,000 was donated via GOCC website. It is a 420% increase from last year, when the charity gathered online a little over $70 000.Read more
You have certainly thought a lot about your pricing page design. Different design hypotheses may or may not result in better effectiveness. This case study shows how to base your designs on the actual visitor behavior.Read more
OptimalEnergy wanted to find out more about the conversion funnel within the website. The website’s owners needed to check which elements are responsible for losing potential customers. The goal was to optimize the website for higher conversion and improve the usability.Read more
Website usability of universities is of utmost importance for both prospective and current students as well as the employees. That’s why we decided to have a look at how user friendly 8 of the American most prominent universities websites are.Read more
We wanted to find out if the menu elements are located in the places where users look for them. For this purpose we’ve run a card sorting study using UsabilityTools.com.Read more